BeccaFreed.com

Health Research for Action (current)

Associate Director, Health Literacy Communications

• Research and develop health communications, including content strategy, creative briefs, and content plans.
• Assess health communications for readability and audience suitability using validated tools.
• Contribute to formative research: conduct environmental scans and key informant interviews.
• Design and conduct design-thinking exercises and workshops.
• Consult with HRA clients to improve suitability of their materials for a low-literacy audience.
• Write health content based on evidence-based clinical guidelines.
• Develop client websites, e-learning modules, and other digital communications.
• Contribute to design critiques; perform basic photo-editing tasks as needed.
• Manage projects and client relationships.

Krames Patient Education

Content Writer/Editor

• Wrote new editions of booklets and brochures on healthcare topics.
• Project-managed products from rewrite through approval.
• Edited digital content after clinical review.
• Recruited and interviewed clinical reviewers.
• Monitored practice guidelines in selected medical specialties.
• Suggested corrections and updates to products when standards of practice changed.

Rebecca Freed Editorial Service

Freelance Editor and Writer

• Content audits of large corporate websites for Tendo Communications.
• Writing and editing marketing communications for clients including Facebook and Apple, for Bayside Media. Wrote case studies for book on Apple iOS in healthcare. Wrote healthcare-focused e-mail copy for client lead-nurture program.
• Content development for annual report for Lighthouse Community Charter School. Interviewed board members, faculty, and other stakeholders and wrote content.
• Corporate communications for Clorox: content development for the annual report, managing Clorox’s corporate responsibility blog and Twitter feed, and writing news for an internal audience. Interviewed C-level executives.